Dynamic QR codes for restaurants: menus, reviews, and specials

Static vs dynamic QR codes

A static QR code encodes the final URL directly. If the menu moves, the printed code is wrong. A dynamic QR code encodes a short link that redirects to the menu; you change the redirect, not the print.

Four codes worth printing

• Menu — on tables and the window; update it for seasonal menus.
• Today's specials — point it at a different page each day.
• Review request — on the receipt or bill folder, linking to a review page with your Google button.
• Waitlist or bookings — at the door for busy nights.

Printing tips

Print codes large enough to scan from a seated position, leave a quiet margin around the code, and add a short call to action under it ("Scan for today's menu"). Test with a couple of different phones before printing in bulk.

Measuring scans

Because every scan passes through the short link, the link's click count tells you how often each code is used. Add UTM tags such as utm_source=table-card to tell table cards apart from window posters in your analytics.