Guide
A simple review-request flow for small businesses
By Lessstack ·
The best review-request flow asks soon after a good experience, uses a short friendly message, and sends customers to one page that links directly to your review site.
When to ask
Ask shortly after the customer has received value: after delivery, after an appointment, or when they pay. The longer you wait, the less likely they are to follow through.
What to say
Keep it short and personal: thank them, say a review helps a small business, and include one link. Avoid offering rewards for reviews — many review platforms prohibit incentivised reviews.
Where to send them
Send one link to a review-request page with buttons for the platforms you care about, such as Google and Trustpilot. The customer makes one tap; you see which buttons get clicked.
Channels
- Message or email after the job
- A QR code on receipts, packaging, or the counter
- A link on your bio page
Tools mentioned
- Review requestsShare a /r review-request page with buttons for Google, Trustpilot, or a custom review link, with click counts in your dashboard.
- QR code generatorCreate a free QR code below (PNG or SVG, no signup), or a dynamic QR code you can edit after printing and track scans on, included in the Free plan.
- ContactsLessstack Contacts combines waitlist and lead-magnet emails into one deduped list with CSV export.
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