Dynamic QR codes on receipts: reviews, reorders and sign-ups

Why receipts are a good spot

Every customer gets one, it arrives when they are happiest with you, and it often stays in a bag or wallet for days. Most receipt templates also have room at the bottom that goes unused.

What to link to

• A review-request page with buttons for Google and other review sites
• A reorder or booking page for repeat customers
• A newsletter or loyalty sign-up form
• A survey about the visit
• This month's offer, which you change every month without touching the template

Why it should be dynamic

Receipt templates are a pain to change in most point-of-sale systems, and thermal printers lose detail on dense codes. A dynamic code stays small and simple to print, and you change the destination in your link dashboard instead of the till.

Printing on thermal paper

Keep the code at least 2.5 cm wide, use the highest contrast setting, and leave a clear margin. Add one line of text such as "Scan to leave a review". Test a real printed receipt, not the preview on screen.

Measuring it

Tag the short link with utm_source=receipt and utm_medium=qr so the visits are labelled in your analytics, and watch the link's click count. Use separate links for in-store and emailed receipts if you want to compare them.